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Case study · Freeman’s Alliance

From a shortfall to RUB 1.2 million in monthly turnover

Considered closing her salon with a reported RUB 400,000 shortfall. Four months later, she reported RUB 1.2 million in monthly turnover across two activities: a salon and training for cosmetologists.

01The salon was exhausting, and she wanted to close it

Kristina Barikyants had been running her business since 2017. In her public review, she recalls a November when the business was struggling and she considered shutting everything down.

The original story card describes her starting point as a RUB 400,000 shortfall. The beauty salon was draining her energy without bringing satisfaction or money. The source does not explain what that shortfall consisted of or the period it covered.

02Two business activities instead of walking away

Kristina connects the changes to Producer's Plan and Focus: she began putting herself forward as an expert and applying the tools they offered.

Four months later, her story reports turnover of RUB 1.2 million per month. By that point, she had two business activities: the beauty salon and training for cosmetologists.

This amount refers to turnover, rather than personal income or net profit.

03She kept her business and developed her expertise into a second offering

For Kristina, the important shift was from wanting to close the business to having two operating activities. Her Alliance story also identifies her as a member at the “Rebel” level and a clan director.

This article is based on her public story on the introduction website. The results described refer to the time of the original review.

Freeman’s Alliance is a community of entrepreneurs. Founded by Igor Graf. More member stories

How this story was preparedThe participant’s personal experience, published with their consent. Results vary from person to person.
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