Real experiences. Meaningful change.
In-depth stories and video interviews: where people started, what they did and where it led.
Watch the interviewSergey Soroka: a step-by-step plan to move his company forward
Launched his own advertising and received the first inquiries. Identified where the team was overstretched and replaced an attempt to change everything at once with a phased plan.
Everyone has a starting point
WatchBusiness CodeA step-by-step plan to move his company forward
Launched his own advertising and received the first inquiries. Identified where the team was overstretched and replaced an attempt to change everything at once with a…
Sergey SorokaEntrepreneur · website development and promotion
Freeman’s AllianceRUB 120 million in turnover and major retail clients
Joined without a business idea. In the Alliance, she found a direction and built a bath bomb manufacturing business reporting RUB 120 million in turnover and supplying…
Olga LezhninaBath bomb manufacturing · Tyumen · Russia
Freeman’s AllianceFrom a shortfall to RUB 1.2 million in monthly turnover
Considered closing her salon with a reported RUB 400,000 shortfall. Four months later, she reported RUB 1.2 million in monthly turnover across two activities: a salon…
Kristina BarikyantsBeauty salon and cosmetologist training · Sochi · Russia
Freeman’s AllianceFrom one-off consultations to a new offer and $200,000
Created a new offer and launched advertising. Her review reports $200,000. Igor personally closed the first $20,000 sale.
Vesta BespalovaConsulting and her own product
WatchBusiness CodeFrom about $300 to $2,500 a month in auto parts
Andrey reports that his monthly earnings rose from around $300 to $2,500 during two months of coaching. He reconsidered his target customers and how he worked with them.
Andrey BalbekinCars and auto parts: engines and gearboxes
WatchProducer’s Plan€3,500 in December sales and a 60% price increase
Inga raised the price of her constellation work by around 60%, brought former clients back and reported €3,500 in sales for December.
Inga ZemeneConstellation work and Leela game facilitator · Riga · Latvia
WatchProducer’s PlanRUB 150,000 in sales alongside her day job
Irina sold an individual session for RUB 15,000, doubled the price of her mentorship and reported RUB 150,000 in sales.
Irina VelichkoPsychologist specializing in money-related issues · 10 years in practice · Voronezh · Russia
WatchBusiness Code18 calls after spending UAH 250 on advertising
Set up advertising for her workshops herself: around UAH 250 spent and 18 incoming calls. She later expanded into corporate training.
Natalya RusinaArtist, drawing teacher and creative workshop facilitator
WatchBusiness CodeFrom hands-on beauty work to a studio, desserts and a café
Hired a receptionist and stepped away from treating clients all day. She then launched Doctor Fitness desserts and began developing a café.
Elena MartsynenkoEntrepreneur: hair removal studio, desserts and a café
WatchProducer’s PlanHer first independent earnings after a decade in employment
Stepped out from behind the scenes to establish her own expert practice and earn her first money independently. Group support and work on personal barriers helped.
Kseniya KozhevnikovaSales expert · Kazan · Russia
WatchProducer’s PlanMore assessment meetings after simplifying his sales funnel
In one week, more people attended assessment meetings than in the earlier period he compared it with. Removed a complicated nurturing sequence and combined four areas…
AlekseySenior manager · MBA instructor
WatchProducer’s PlanHer first five clients for online speech classes
Turned her circus experience into a new practice: began online speech-technique classes for children with additional needs and gained her first five clients.
Elena MaykhrovskayaSpeech technique and sensory development specialist · Moscow · RussiaYour story could be next
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