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Case study · Producer’s Plan

€3,500 in December sales and a 60% price increase

Inga raised the price of her constellation work by around 60%, brought former clients back and reported €3,500 in sales for December.

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01She had experience but lacked confidence

By the time of the interview, Inga Zemene had been facilitating the Leela game for three years and doing constellation work for two. She felt knowledgeable in her field, but was not attracting as many clients as she wanted.

She still lacked confidence. Inga estimates her previous earnings at around €600–650 a month.

She also worked part-time as an accountant. It is therefore important to distinguish sales from her own practice from money she received from other sources.

02Selling an outcome rather than herself

Inga describes the most important change as seeing her offer differently: selling the outcome of her work rather than herself.

She began enjoying the sales process more. Instead of feeling she had to persuade people of her own worth, she focused on the outcome they wanted.

Inga also returned to the contacts in her address book. She wrote to people she had worked with before and received warm responses: they remembered her, recalled the games they had played together and came back.

03Higher prices and returning clients

In the video, Inga says she increased the price of her constellation work by around 60%.

Previously, she had tried to persuade people to attend at a lower price without success. After the changes, clients began buying at the new price.

Inga says her January offering was fully booked. She had already offered one person a place in February instead. This describes the situation at the time of the interview, rather than her current schedule or availability.

04Sales and money from other sources

Inga reported €3,500 in sales for December.

Separately, she said she had received money from other sources and that the combined amount was a little over $4,100 when converted into dollars. That total cannot all be attributed to sales from her practice.

The interview also contains no calculation of expenses or net profit. The result is therefore described as sales, without substituting profit for that measure.

05No longer asking for softer wording every time

One particularly clear example involved her posts. A woman helping Inga used artificial intelligence to prepare the texts.

Previously, Inga had repeatedly asked for softer wording. Behind that was a fear that someone might leave, choose not to attend or decide not to buy.

During the week devoted to becoming more visible, she saw another draft and realized the old approach no longer suited her. She now wanted to be noticed and seen.

Her assistant pointed out that the text had been written using the same tool they had previously adjusted to Inga's preferences. For Inga, this made her own change visible: the earlier, cautious style no longer matched how she wanted to speak.

06Changes that showed up in her actions

Inga also connects the program with personal growth. For her, the changes became visible in conversations with clients, pricing, reconnecting with former contacts and presenting her work more confidently.

Her story is about more than one financial figure. It is about a practitioner who began offering an outcome with greater confidence and saw how her earlier fear had shaped even the wording of her posts.

All time frames and results refer to the period described in the interview.

«Producer’s Plan» is a program by Alexander Turubarov and Igor Graf. More member stories

How this story was preparedEdited from a video interview, this article describes the participant’s experience at the time of recording. Results vary from person to person.
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