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Case study · Producer’s Plan

Her first five clients for online speech classes

Turned her circus experience into a new practice: began online speech-technique classes for children with additional needs and gained her first five clients.

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01Her profession changed alongside her life

Elena Maykhrovskaya says she spent most of her life in the circus. She comes from a circus family and describes a life that literally began among the sawdust.

Having and raising a child with additional needs changed her professional direction. Elena left the circus, began studying how to help her child and later started working with other children with additional needs.

Her experience grew to include a club and an inclusive theater studio, where she taught acting and speech technique.

02A big dream and an immediate next step

Elena had a large goal: a home for children with additional needs, with teachers, rooms and the facilities required for activities.

But between the dream and its realization lay a question: what could she do now, using skills she already had?

During Producer's Plan, Elena recognized a direction already present in her experience: teaching speech technique to children with additional needs. She did not need to start a profession from scratch, but to recognize and offer what she could already do.

03Recognizing her own experience

Elena feared she lacked enough experience, although she had spent years working with her own child and other children.

That contradiction became visible during the program. She began seeing her accumulated practice as a professional foundation.

Asking to be paid was particularly difficult. In the interview, Elena connects her changed attitude with recognizing her experience and expertise in the chosen field.

This is her own assessment of her professional journey. It does not promise medical or developmental intervention outcomes for children.

04Making time for online classes

Elena does not describe abruptly leaving all her previous work. She reduced her workload while keeping the inclusive theater studio and freed time for online speech-technique classes.

This let her develop a separate direction without immediately abandoning existing work that still needed her involvement.

Instead of only a distant, large goal, she now had a specific format she could offer people.

05Contacts, calls and first clients

Elena turned to her contacts: recording short videos, calling, messaging people and publishing posts.

At the interview, she was in her second month and reported five clients. Two more people were booked for trial classes. These are different stages: a trial booking is not counted here as another regular client.

She was also preparing case examples from her work. The interview contains no detailed outcomes for individual children, so none have been added.

06She understood where to go next

Elena names knowing where to go and what to do as the main change.

Her account contains much gratitude, but also a concrete sequence: recognize a skill, free time, contact people, offer classes and begin working.

The story refers to the interview period. The large home for children with additional needs remains a stated goal, rather than a completed program result.

«Producer’s Plan» is a program by Alexander Turubarov and Igor Graf. More member stories

How this story was preparedEdited from a video interview, this article describes the participant’s experience at the time of recording. Results vary from person to person.
The program in this story

Producer’s Plan

Stories from Producer’s Plan participants.

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