01Extensive experience, but few clients
Irina Velichko joined the program with ten years of experience as a practicing psychologist. She had studied extensively and developed a broad range of skills, but had few clients. In the interview, she puts her previous earnings at around RUB 30,000 and admits that she did not know how to sell her work.
The gap between knowledge and earnings was painful. She had plenty of professional tools but no clear way to offer them to clients.
Irina also continued working as an employee. With little time to develop her own practice, she could not complete everything proposed in the program.
02First, listen to what the person needs
One change involved her initial assessment meetings. Irina began listening more closely to clients.
Previously, she had assumed that people primarily needed to work through trauma. The meetings helped her move beyond her own assumptions about the kind of help to offer.
Irina connects the changes in her sales to better understanding people's needs.
03Her first individual session sold for RUB 15,000
Irina says she sold an individual session for RUB 15,000 for the first time. It was an emotionally significant moment for her.
Previously, she had struggled to sell a month of mentorship for RUB 10,000. By the time of the interview, she was offering it for RUB 20,000 and found that people agreed more readily than she had expected.
Irina also reports RUB 150,000 in sales. That amount is part of her account of the program's outcome; it is not identified as net profit. She mentions potential sales of RUB 200,000 as her estimate of what she could have achieved, rather than a result she actually reached.
04Focusing on the essentials with limited time
By her own estimate, Irina completed around a tenth of the suggested work. Combining the training with employment was difficult.
Even so, a clear structure helped her choose the most important actions. Her experience shows how she applied some of the tools in her circumstances; it does not guarantee the same outcome for every participant.
05Meeting people despite the fear
Working offline was a separate challenge. Irina ran games and attended a networking event. Bringing people together in person felt very different from working online.
She describes shaking knees, fears and internal barriers. The outcome therefore meant more to her than the financial amount alone.
Other participants' stories helped. People shared what was happening in their lives, and their experiences made her feel she could try, too.
06A result she found hard to believe
At the start of the interview, Irina says she still finds her sales hard to believe. Gaining confidence in her own abilities was an important part of the experience.
She joined on an installment plan because she did not have enough money. In her own assessment, she recouped three times the cost. This is the participant's personal assessment, rather than a promise of a return for anyone else.
Irina's story is about moving from accumulated knowledge to conversations with clients, changing her prices and taking actions she had previously found difficult. The results refer to the time the interview was recorded.
«Producer’s Plan» is a program by Alexander Turubarov and Igor Graf. More member stories
