18 calls after spending UAH 250 on advertising

02About a year passed between deciding to learn and getting started

Natalya could not take the next step straight away. She was on maternity leave with a small child, and money was only part of the problem. Her child was not yet in nursery, and she had almost no free time.

She decided to work toward the training gradually. She joined morning runs, met people who were already developing their own projects and began changing her usual social circle.

When it came time to pay for the program, she still did not have the full amount. She paid part in advance, and selling a painting provided the rest.

Natalya remembers this as the result of several steps and a strong desire to join the training. By the time she finally sat in the front row, she felt she had already overcome a major personal obstacle.

03She set up the advertising herself

One of the most memorable results involved contextual advertising. Natalya worked out how to set it up herself, despite previously thinking such tasks were outside an artist's world.

She recalls spending around UAH 250 and receiving 18 incoming calls. People asked about her offer, attended and bought her service.

For Natalya, this confirmed that people wanted her work and that she could attract customers herself. These figures describe a particular experience at the time of recording; they are not a promise of the same cost per inquiry for other projects.

04She became clearer about who wanted the workshop

Natalya found her product difficult to explain. It suited a particular audience, but she had not previously known exactly who to approach.

Building a customer profile helped her identify people likely to be interested and target her advertising more precisely.

She describes her workshop as an opportunity to paint a picture in a few hours and try an unfamiliar role. Participants did not need to think of themselves as artists beforehand.

For Natalya, the value was not only the finished painting but also how people felt after doing something they had never tried. This is her view of the product and participants' reactions.

05Two years later, new formats had emerged

The interview was recorded roughly two years after the program. Natalya says that by then she was running both drawing classes and corporate training in creative development and creativity.

She worked with groups of company employees, including people whose jobs involved demanding intellectual work. The clients' names are not clear in the recording, so they are not listed here.

Natalya had started a YouTube channel and begun filming instructional videos. Her workshops also took place outside Odesa; Kharkiv and Lviv are mentioned in the conversation.

She also describes changes in her social circle, goals and view of her own abilities. In her account, this was a gradual journey over several years, rather than the result of a single advertisement.

06Learning to act helped her work through resistance

During the training, Natalya often doubted that she could set up advertising herself or understand a sales funnel. Rather than waiting for complete confidence, she had to learn the next specific step.

By the time of the interview, she connected her experience to habits she had developed then and continued to use later.

The people around her also mattered. She began talking with participants before paying for the coaching, and that contact helped her keep moving when resources were limited.

07A Kyiv studio and a large creative event remained plans

Natalya named a studio of her own in Kyiv as her next major goal. She saw an opportunity to work on a different scale in the city.

She wanted to hold large creative events where people could paint, sing and move, and eventually develop the format in other countries.

At the time of recording, she was still looking for premises and discussing the launch. The interview does not confirm a move, an opened studio, a completed show or an international program.