Business Code
Stories from Business Code program participants.
Watch the interviewSergey Soroka: a step-by-step plan to move his company forward
Launched his own advertising and received the first inquiries. Identified where the team was overstretched and replaced an attempt to change everything at once with a phased plan.
Participant stories
WatchBusiness CodeA step-by-step plan to move his company forward
Launched his own advertising and received the first inquiries. Identified where the team was overstretched and replaced an attempt to change everything at once with a…
Sergey SorokaEntrepreneur · website development and promotion
WatchBusiness CodeFrom about $300 to $2,500 a month in auto parts
Andrey reports that his monthly earnings rose from around $300 to $2,500 during two months of coaching. He reconsidered his target customers and how he worked with them.
Andrey BalbekinCars and auto parts: engines and gearboxes
WatchBusiness Code18 calls after spending UAH 250 on advertising
Set up advertising for her workshops herself: around UAH 250 spent and 18 incoming calls. She later expanded into corporate training.
Natalya RusinaArtist, drawing teacher and creative workshop facilitator
WatchBusiness CodeFrom hands-on beauty work to a studio, desserts and a café
Hired a receptionist and stepped away from treating clients all day. She then launched Doctor Fitness desserts and began developing a café.
Elena MartsynenkoEntrepreneur: hair removal studio, desserts and a café
WatchBusiness CodeFirst payments for her first delivery
Received her first payments when she stopped merely discussing an idea and offered acquaintances a specific delivery. Approval turned into paid orders.
Natalya BurenovaEntrepreneur: retail and food service
WatchBusiness CodeHer own shoe business and more sales after video reviews
Agreed terms with a supplier, began selling shoes independently and noticed sales grow after posting short videos on Viber.
Anastasiya AndrienkoWomen's footwear sales
WatchBusiness CodeA lasting sales team and an office growing from 20 to 54 m²
Built a sales department that lasted and moved to a 54 m² office a year later. More inquiries exposed the next bottleneck: the team could handle only part of them.
Ruslan GladilnikovFurniture business
WatchBusiness CodeLower hiring costs and sharper focus
Changed recruitment in their water-filter business and reduced its cost. Choosing one main task a day helped them stop spreading themselves too thin.
Veniamin Rudnitskiy and Valentin LubyanetskiyWater filters and purification equipment sales
WatchBusiness CodeEarned his training fee in four days and began writing for customers
Says he earned the amount needed for the program in four days. Then stopped waiting for someone to choose his niche and tried a promotional story as a tool.
Maksim PolishchukEvent host
WatchBusiness CodeTackling long-postponed tasks in two months
Deadlines helped Andrey move from waiting for the crisis to end to working on development. Olga saw more opportunities to take part in change.
Andrey and Olga ReshetnikComputer equipment repairs and sales
WatchBusiness CodeA first video and a finished landing page instead of postponing
Recorded her first video and built a landing page. Deadlines and a partner agreement helped turn unused free time into completed tasks.
Tatyana KashukaModeling in China
WatchBusiness CodeFocusing on her own work instead of several directions at once
Reconsidered how she handled difficult tasks and viewed advertising. Creating a legal company remained a next step.
Yuliya SkakunLawyer; work in children's centersYour story could be next
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