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Case study · Business Code

Focusing on her own work instead of several directions at once

Reconsidered how she handled difficult tasks and viewed advertising. Creating a legal company remained a next step.

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01A new job and too many directions

Before Business Code, Yuliya Skakun felt uncertain. She had recently changed jobs and entered the children's-center sector, where she saw many new possibilities.

She wanted to try several directions at once. Law remained work she liked and enjoyed, but the abundance of options made a clear path difficult to choose.

Alongside her job, Yuliya wanted to launch a legal project. A conventional law-firm format did not suit her, and she was looking for her own version. In the interview, this is an intention, rather than an already opened company.

She joined to understand how to build a business and what actions would be required. It mattered to test whether she could follow the path herself.

02A ropes course helped her return to her own work

The ropes course was one of the strongest experiences. Yuliya took two lessons from it and began applying them afterward.

The first concerned attention to others' work. Previously, she often watched other people and departments, believing she was learning from their mistakes. Gradually, she noticed how much attention this took from her own tasks.

After the course, she focused on her own work and its quality, watching colleagues when business interaction required it. In her assessment, her own work improved.

03A difficult challenge proved useful beyond the course

For the final challenge, participants chose a level that initially seemed almost impossible to Yuliya. The group managed it.

Later, she remembered that benchmark when facing a difficult task without an immediate solution. The experience helped her consider that a way might exist even if she could not yet see it.

Yuliya describes two difficult situations afterward. In both, she found a solution she considered good for herself and others. The interview gives no further details.

04She wanted to study the advertising she used to skip

Before training, Yuliya did not take online advertising seriously. She skipped ads herself and assumed others did the same.

An example comparing figures before and after changes interested her during sessions. It made her reconsider whether such advertising worked at all.

By the interview, Yuliya had decided to explore landing pages, social media advertising and contextual advertising more deeply. She intended to use them but still needed further study.

Her story ends at this stage: some changes were visible in daily work and her approach to difficult tasks, while her legal project and advertising tools remained plans.

«Business Code» is a program by Igor Graf. More member stories

How this story was preparedEdited from a video interview, this article describes the participant’s experience at the time of recording. Results vary from person to person.
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Business Code

Stories from Business Code program participants.

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