01Several outlets, and a desire to start something different
Natalya Burenova joined Business Code with entrepreneurial experience. She had several retail outlets and employees, but still handled many duties herself: purchasing, management and accounting.
Her established business involved retail and food service. By the training, she wanted to start something different in which she could see a clearer benefit to people.
She had several ideas. Around the second week of coaching, a new direction emerged that excited her. Working with the wheel of life helped her notice an area she had neglected. Natalya connects changes there with changes elsewhere in her life.
02Acquaintances approved but did not buy
One assignment was to call thirty acquaintances and describe the new niche. Natalya followed it literally: she said she was starting a business and received praise and encouragement.
Those conversations brought no first payments. Discussing it with Zhenya, she realized she was describing intentions without offering the person a specific purchase.
She changed the conversation. Now it concerned a first delivery and a trial order: an acquaintance could become one of the first customers if they were ready to pay.
Natalya repeated the calls with that offer and received her first money. She remembers this as especially powerful: speaking differently even to the same people could produce a different response.
03Her first video proved more useful than her fear of the camera
Cameras and photographs were difficult for Natalya. Previously, social media had seemed like unnecessarily putting her life on display. Gradually, she began seeing it as a business tool.
Her first video was amateur. Even so, she says it brought people to the website and generated interest in the offer. Natural photographs on Instagram also helped show her work.
At the interview, Natalya understood that the new direction still needed a portfolio and examples. She also saw initial small orders as a way to introduce the product: buyers still needed to understand what it was and why they needed it.
04She became clearer about what to ask specialists for
Before training, taking the business online seemed like a task without a clear person to approach. She did not know how to formulate a request or what to expect from a website.
After the sessions, she had a sequence of actions. She better understood which specialists she needed, what to discuss when creating a website and how to connect an online presence with business tasks.
The account refers to the interview period. The new direction was still developing, with a portfolio and further promotion remaining next steps.
«Business Code» is a program by Igor Graf. More member stories