01When the long route did not work
Before the program, Aleksey saw customer acquisition as a mandatory sequence: invite someone into a channel, nurture their interest and only then offer the next step.
He says the approach worked poorly. In the interview, he contrasts it with a short funnel offering a direct invitation to an assessment meeting.
In one week, more people came from social media for assessments than in the entire earlier period he compares with that week. Aleksey gives no exact inquiry count but emphasizes the difference.
02Taking an idea and applying it in different ways
Aleksey used an invitation approach Sasha [Turubarov] suggested and adapted it to different presentations.
What mattered was applying a specific idea, rather than inventing another complex system. Instead of waiting for someone to complete a long journey inside the channel, he could directly offer a conversation.
A sales script was another element. It was revised, and Aleksey says it began working better.
03Asking clients what caught their attention
Aleksey learned to get feedback from clients and prospective clients: what attracted them in an invitation, what worked in the conversation and what did not connect.
This let him see the offer through the eyes of its intended audience. Changes involved invitation wording, sales and positioning.
For him, these were parts of one process: not just offering a service, but understanding how people perceived it.
04Four areas became one offer
Aleksey had many professional titles and four niches. During the program, he combined the areas and expressed his positioning more clearly.
A simple invitation during a seminar was another discovery: explain that he also worked in this format and invite interested people to an assessment.
Previously, that step had not seemed obvious. In the interview, Aleksey sounds surprised that he could have acted more simply.
05Money from different periods
Discussing the result, Aleksey first names 190,000 for December, then clarifies that more money arrived in January and gives a total of 235,000.
The 235,000 should therefore not be attributed solely to December. It includes the additional receipts he mentions when clarifying the period.
The interview contains no calculation of expenses or net profit. The financial result is presented as the participant's account of money received.
06Allowing himself to try
Aleksey describes a personal change as being willing to look imperfect. Trying something new became less frightening, even if it did not work immediately.
His story concerns simplifying the route to the customer, expressing an offer clearly and practicing instead of preparing endlessly. All described results refer to the interview period.
«Producer’s Plan» is a program by Alexander Turubarov and Igor Graf. More member stories
