01After a decline in income
Viktoriya Melkova describes a period of falling income. She connects it with major life changes and says that by the time she decided to join, she felt ready to act.
The interview puts her previous earnings at around 120,000. For the program period, she names approximately $5,200.
These figures come from her own account of different periods. They do not support an exact calculation of profit growth: the video contains no expense comparison or detailed financial reporting.
02Getting out of endless preparation
Perfectionism was a major obstacle. Viktoriya could spend a long time considering the right approach, noticing flaws and revising things before launch.
The program's intensive pace changed that sequence. There was less time for lengthy preparation, and she had to act.
She says she completed many things she had previously postponed. Moving from thinking to doing mattered in itself.
03Live broadcasts became part of a system
Viktoriya began broadcasting regularly. She discovered she enjoyed the format and could work well in it.
She also began seeing broadcasts as a stage of the funnel and planned work, rather than a separate activity.
A new scheduling question emerged: which actions in her full day actually brought in money? This helped distinguish busyness from sales-related action.
04Raising prices again
Viktoriya had already raised consultation prices in December. An assignment to increase them by another 30% therefore brought doubts: she had already done that.
She tried anyway and found that people continued buying.
For her, this was about both pricing and valuing her work. In the interview, she describes emotionally recognizing herself as a skilled practitioner.
05An assistant after two years of waiting
Viktoriya finally hired an assistant after, she says, postponing the decision for two years.
Short videos were among the first tasks. She could see she needed help in that part of the work.
This was another visible change in action: recognizing a lack of capacity and beginning to hand over tasks.
06A group and a course were next
At the interview, Viktoriya was recruiting her first group. She described a late-February launch as a future action.
She also wanted to launch a course and plan the intervals between modules. A trip to the sea was another future plan.
These intentions are not presented as completed outcomes. Her account supports regular broadcasts, higher prices, hiring an assistant and a clearer plan of action.
All events and results refer to the interview period.
«Producer’s Plan» is a program by Alexander Turubarov and Igor Graf. More member stories
