01She did not yet have a business
Ekaterina Babicheva came to entrepreneurship from another field: she was studying at medical college to become a dental technician.
In the interview, she describes starting from zero. She had neither a business of her own nor independent earnings before this.
She wanted to create something she enjoyed that would bring income and value to customers. She chose trade and wholesale imports from China.
02She stopped ruling herself out before trying
One of her main discoveries concerned her own limitations. Ekaterina noticed how easy it was to decide in advance that she lacked a skill and therefore could not do something.
The website assignment was an example. What mattered was being willing to start learning and act, rather than waiting until she felt perfectly prepared.
She contrasts looking for reasons something will fail with taking steps when you genuinely want a result.
03There were more tools than she managed to apply
Ekaterina does not claim she used everything offered. There were many tools, and some remained for later implementation.
This is not a story of instantly building a large company. At the time of the interview, she was describing a startup and a developing venture.
What mattered to her was moving from having no business to working on a specific direction.
04Opportunities had to become her own work
Ekaterina compares Power ON with the subsequent coaching. The first experience helped her see more possibilities; the coaching required her to create something herself.
She describes it as an intense period of life that required overcoming herself and her own laziness.
It is hard for her to choose one standout episode. The whole process mattered because knowledge had to become action.
05Developing the company was the next step
Ekaterina wanted to find partners and investors who could help develop and scale the company.
In her account, these were plans. At the time of the interview, she described an emerging business, rather than investment already secured.
Her story concerns a first entrepreneurial experience: choosing a direction, beginning unfamiliar tasks and seeing that a business needs more than ideas. It also requires repeatedly overcoming habitual inaction.
The experience described refers to the time the video was recorded.
«Business Code» is a program by Igor Graf. More member stories