01The school was operating, but its next steps were unclear
Inna Evtikhova provided beauty training. She was already known in her professional circle, people enrolled in courses, and the work followed an established pattern.
But she did not clearly understand how to develop the business further. She describes emotional bursts of activity: running and doing a great deal, then becoming exhausted, losing direction and wanting to give everything up.
Inna joined for a system. She wanted to understand her own business and see more clearly where to take it.
02A zero starting point did not mean she had never had a business
The program coincided with the school's holiday period. Previous groups had graduated, and new ones were not due until September.
Inna therefore chose a separate task and described its starting point as zero. The school and her previous professional work already existed.
In the interview, she separately discusses money earned through personal consultations and makeup, rather than the school. This was another part of her work.
03Tracking money had to become a new habit
Inna admits she had previously paid little attention to the numbers. She found it hard to say exactly how much she earned or where she spent it.
The exercises helped her see the purpose of tracking: noticing where money goes, why a purchase was made and whether it was necessary.
By the interview, the habit was not perfect. She might forget to record something, but she had begun and wanted to continue.
04New tasks emerged in her existing website and business
Inna had a website before the training. During the program, she noticed mistakes and better understood what to work on.
She also saw the school's development differently. Previously, the niche had seemed so narrow that expansion appeared impossible. Now she began noticing possible next steps.
Fear of investment remained: she had invested and lost money before. Her new understanding made trying feel more manageable, but did not turn every decision into guaranteed success.
05Several parts of the program contributed to the changes
Inna does not identify one exercise that changed everything. Financial assignments, psychological topics and work on how people are perceived particularly stood out.
These connected with her professional experience in image consulting and client communication. The main change she describes was beginning to work more deliberately on an existing business: tracking money, noticing mistakes and choosing further actions.
«Business Code» is a program by Igor Graf. More member stories