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Case study · Business Code

New goals and an honest request for individual guidance

Noticed gaps in advertising and found a direction for development. Also said plainly that they wanted more contact with a mentor and more individual work.

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01Familiar routines gave way to new questions

In their post-program interview, Nikolay and Olga Lysenko discuss changes in business and their plans. They describe life before the training as routine.

Nikolay already had experience of similar seminars. He knew the feeling of returning from training and wanted a fresh impulse for further work.

Most of their account concerns goals, promotion and what they felt was missing from the process.

02A goal-setting exercise brought back the desire to dream

Olga recalls an assignment involving a long list of goals. It proved difficult: she noticed she had not allowed herself to dream about many things, so imagining and writing down wishes was not easy.

In her account, the exercise helped her want things for herself again. That personal effect appears alongside business tasks in the interview.

Nikolay says he began noticing gaps in the work, including advertising. The familiar feeling that the business and website were doing fine no longer answered the question of further development.

03A direction for further work emerged

The participants discuss looking at other websites and ideas they could apply themselves.

By the end, their direction was clearer. They intended to finish a plan for the rest of the year and identify the next actions.

These were plans at the time of recording. The interview provides no basis to claim that every proposed change had been implemented or produced a particular financial result.

04General sessions were not enough for their individual situation

Nikolay and Olga specifically mention insufficient contact with a mentor. They wanted more individual work and detailed examination of their circumstances.

They distinguish between the general foundation in sessions and a particular person's situation. Individual discussion could have clarified assignments, adjusted actions and explored their business questions more deeply.

That request remains part of their assessment alongside new goals and ideas. Both sides of the experience are retained: they saw what they wanted to work on next and stated clearly which support they had lacked.

«Business Code» is a program by Igor Graf. More member stories

How this story was preparedEdited from a video interview, this article describes the participant’s experience at the time of recording. Results vary from person to person.
The program in this story

Business Code

Stories from Business Code program participants.

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