01After having children, she sought her own work and new knowledge
Tatyana Ponomareva began looking for additional earnings when a life centered on motherhood no longer felt enough.
She first tried online dropshipping, then joined a network marketing company. A mentor sparked her interest in learning online promotion.
She studied extensively and took part in team productivity competitions. That experience helped her see she could do more than she had assumed.
But the knowledge and ideas did not form a clear system. That sequence was what she wanted from the next program after Power ON.
02By week three, she wanted a different direction
For Business Code, Tatyana initially chose an existing business connected with her husband. She hoped working together could help both the business and their relationship.
She did much of the work herself in the first weeks. Gradually, she wanted to move to another project she had already been considering with a partner.
They discussed the product, audience and ideas. Daily work showed that ideas alone were insufficient: Tatyana needed someone to help turn them into concrete action.
She reconsidered the familiar business and decided to stay with it. She sees finally choosing a direction as an important result.
03The client relationship could continue after the wedding
Tatyana provided wedding services. Previously, she saw a complete cycle: take a wedding, deliver it and let the client go.
The program helped her see that relationships could continue afterward. She could maintain contact, learn about later needs and receive new orders.
This changed her view of the customer base. A sale no longer seemed only a one-off event followed by the end of communication.
04A sequence of tasks helped her decide to hire
By the end, Tatyana understood more clearly which step should follow which.
Not every tool was ready for immediate use. She saw SEO and CRM as later stages to revisit.
She had already hired a social media specialist, however. The decision was difficult, but at the interview she saw audience growth and was satisfied with the employee's work so far.
The longer-term result remained to be assessed. Tatyana herself notes she was still observing how things developed.
05Assignments should reflect participants' experience
As an improvement, Tatyana suggests different tasks for beginners and experienced entrepreneurs.
A beginner may struggle with something manageable for an established business owner. Conversely, experienced participants may find basic tasks too simple.
She makes this point alongside an overall positive assessment of the system. Its value for her was organizing accumulated knowledge and beginning to apply it in a chosen business.
She describes a stage of choosing and organizing work, rather than completing every process.
«Business Code» is a program by Igor Graf. More member stories